Experience

 
 

Results-driven Content Marketer with 12+ years experience building and leading teams, marketing for B2B & B2C, maintaining SEO best practices, and passionate about crafting compelling narratives and driving engagement across diverse content channels to expand brand recognition.

RELEVANT EXPERIENCE:

Nowsta, New York, NY Director of Content Marketing

  • Led content initiatives, resulting in a 160% increase in website traffic

  • Orchestrated and executed end-to-end content-driven campaigns that delivered a 25% increase in

    lead-to-opportunity conversion rates

  • Collaborated cross-functionally with C-Suite to craft compelling content aligning with pipeline goals

  • Analyzed and optimized campaign performance metrics, driving a 20% improvement in engagement

  • Spearheaded PR initiatives and communication efforts to heighten brand awareness

Raydiant San Francisco, CA Director of Content Marketing

  • Developed and executed quarterly content themes to drive awareness, media coverage, and pipeline

  • Tracked and maintained content campaigns in Hubspot

  • Created and executed ABM email campaigns for the SDR, BDR, and AE departments which saw a

    30% increase in conversion rates

  • Collaborated with the CEO, CMO, and demand generation team to drive pipeline goals and create

    compelling content (such as eBooks, whitepapers, guides) to meet company goals

  • Created end-to-end content-driven campaigns: from initial idea conception to writing, editing,

    publication, and metric analysis

  • Crafted brand identity, pillars, and guidelines, strengthening brand consistency and appeal.

  • Executed rebranding strategy and rebranding updates to company website and social channels

DroneDeploy San Francisco, CA Senior Content Marketing Manager

  • Team lead with 5 content marketing managers and writers as direct reports

  • Identified and developed stories that drove awareness, media coverage, and pipeline.

  • Developed campaigns comprised of multiple sets of content to support themes

  • Developed cross-platform campaigns to achieve business objectives

  • Managed campaigns and projects to drive new content to reach prospects and customers

  • Built, managed, and communicated a rich content calendar with integrated campaigns to attract and nurture qualified leads

  • Managed DroneDeploy’s blog and resources pages including eBooks and other gated assets. Manage social channels, including LinkedIn, Twitter, Facebook, and Instagram

CVS Health Oakland, CA Content Manager/Marketing Advisor - Strategic Proposals

  • Wrote and submitted a variety of Request for Proposals (RFP) over several market segments

  • Coordinated projects with outside team members including sales, legal, account management, and underwriting in order to meet strict turnaround times

  •  Created, wrote, and edited unique content to be utilized in multiple proposals

  • Built teams and trained new members of the SPM team through formal training sessions

Skills: SEO certified with a record of driving cross-functional content projects. Proficient in WordPress, Prismic, Contentful, Squarespace, HubSpot, Google Analytics, Grammarly, Groove, SEM Rush, MarketMuse, and G-Suite.

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